SM Prime Holdings Inc. signs Memorandum of Understanding (MOU) with Omni Digital Media Ventures Inc. for a prelude to a joint venture for the VOD business Blink.
Blink, is video on demand technology that empowers the consumer to watch a variety of content such movies, TV series, news and other content anytime anywhere using their gadgets such as mobile phones, tablets, computers and smart television sets. The technology allows the consumer access to its film library of various genres and the most sought after TV series bringing the utmost convenience to the customers.
With the joint venture, the partnership brings the two entertainment giants, SM Lifestyle & Entertainment Inc., the largest cinema exhibitor in the country, and Solar Entertainment Corp., the number one cable company, to come together for a memorandum of understanding that will extend the lifecycle of movies from cinemas to video on demand.
SM Lifestyle & Entertainment, Inc. is the lifestyle and entertainment solutions company of SM Prime Holdings Inc. also operates the various industry leaders such as SM Cinema, Director’s Club Cinema, IMAX Theatre, WM Cinemas, SM Skating Rink, SM Bowling and Leisure Center, Exploreum, Snack Time, e-PLUS Tap to Pay, e-PLUS Digital, Mall of Asia Arena, and SM Tickets. Omni Digital Ventures Inc., meanwhile is under the Solar Entertainment Corporation, the leading cable operator in the country with channels like ETC, 2nd Avenue, Jack TV, Solar Sports, Basketball TV, NBA TV and Jack City and major sports events like boxing and basketball.
Other companies that has come have together to form partnerships with Blink are SM Advantage Card, BDO Rewards, E-Plus & Smart Telecommunications.
SM Lifestyle Entertainment, Incorporated or SMLEI is the lifestyle and entertainment solutions arm of SM Prime Holdings Inc. that offers the best in movies, events, leisure and technology. Starting with SM Cinema, the largest cinema exhibitor in the country, as its sole marque, the company that was once called West Avenue Theatres Corporation grew into twelve major brands. Currently tucked under its belt are: Director’s Club Cinema, IMAX Theatre, WM Cinemas, SM Skating Rink, SM Bowling Center, Exploreum, Snack Time, e-PLUS Tap to Pay, e-PLUS Digital and SM Tickets. From one brand to the growth of twelve major brands in SM, West Avenue Theatres Corporation could not hold true to its name as a sole corporation for cinemas anymore. It had grown vastly, and it was time for a change. Thus the rebirth of the corporation that was known as WATC to SM Lifestyle Entertainment, Incorporated: A company dedicated to the brands that would encourage a lifestyle of entertainment, leisure, and enjoyment.