Filipinos Remain Invested in Country Despite Declining Trust Levels
The EON Group uncovers the state of trust in the 2019 Philippine Trust Index
Makati, Philippines – The EON Group, a communications consultancy delivering data-inspired and human-centered solutions, launched the sixth iteration of the Philippine Trust Index (PTI) on September 09 at The Peninsula Manila.
“PTI 2019: Who’s Capitalizing on Society’s New Currency?” revealed that trust levels have declined across six key institutions in society – Government, the Business Sector, the Media, Non-Governmental Organizations (NGOs), the Church and the Academe. NGOs saw the most prominent drop of 22% from its 2017 ratings.
Apart from a decline in trust levels, Filipinos’ performance ratings of the trust drivers across all institutions have also declined in 2019, compared to their 2017 performance. “Changes around us are becoming more turbulent and societies more fragmented, that trust now holds an even greater power across all institutions, said Junie del Mundo,” Co-Founder and Chief Executive of the EON Group. “In the Sixth Philippine Trust Index, we took a deep dive into Filipinos’ trust against the backdrop of these changes.”
Despite the drop in trust levels in the six key institutions, Filipinos remain invested in their country with a total of 99% of respondents choosing to retain the Philippines as their country of permanent residence. With this, EON urges all institutions to work together and invest in the trust of Filipinos so they can keep calling their country home.
“We hope that through the PTI, we can all get a glimpse of a snapshot of our people’s wealth of trust, and that we are all provoked to ask the right questions moving forward,” del Mundo said. “This wealth of trust, like any wealth, must be managed, grown, and invested properly. After all, this is the only kind of wealth we can truly keep and bring with us after we pass on.”
The PTI is EON’s multi-awarded propriety nationwide research that cuts across socioeconomic, educational, geographic and demographic backgrounds to discover just how much Filipinos trust the six key institutions in society. This encompasses the Government, the Business Sector, the Media, Non-Governmental Organizations, the Church and the Academe.
For its sixth iteration, EON gathered responses from over 1,400 Filipinos across the nation, from March to April 2019. The communications consultancy also formalized PTI-Groundswell as the online component of the study, with the aim of adding the context of the digital space: the unseen chamber of ideas and opinions that has become an inseparable avenue in shaping opinions, speculation, and audience perception.
The PTI is globally recognized with a Gold Quill Award of Merit 2018 by the International Association of Business Communicators (IABC).
ABOUT THE EON GROUP
The EON Group is a fully integrated communications consultancy with expertise in consumer and corporate public relations; reputation management and public affairs; digital and creative technology; and experiential marketing. For more information, please visit www.eon.com.ph