MANILA, Philippines – July 19, 2014: Lenovo (HKSE: 992) (ADR: LNVGY) today announced two new additions to its PC Plus lineup- the Lenovo A8-50, a portable multimedia tablet with the latest processor, enhanced sound, and a large screen; and the Lenovo S850, a savvy and highly responsive smartphone encased in a classy, colorful all-glass exterior.
“The Lenovo A8-50 and Lenovo S850 offer productivity in compact and extremely portable form factors to support diverse mobility needs of Filipinos. Packed with cameras, powerful processors, high-definition displays, and connectivity features, the Lenovo A8-50 and Lenovo S850 allow users to handle multiple tasks in style,”said Michael Ngan, Country General Manager, Lenovo Philippines.
Lenovo A8-50: Colorful In and Out
With 30% larger screen than seven-inch tablets, the Lenovo A8-50 offers a more efficient on-the-go entertainment, gaming, and multimedia experience. Weighing 360g, the Lenovo A8-50’s svelte eight-inch frame easily fits into the user’s hand.
Its sharp, colourful 8-inch display produces bright HD images. The front-facing, Dolby® Audio speakers make it an excellent choice for playing games, watching videos, listening to music, and interacting with friends online. By activating Smart Sidebar, users can enjoy optimal video and audio settings for vertical or horizontal modes. Smart Sidebar also suggests recently-used apps.
Lenovo A8-50 supports Lenovo’s SHAREit and SYNCit apps for sharing photos, apps and other files across Android devices without network charges or Wi-Fi connection. The tablet also comes in midnight blue, pearly white, flamenco red, and canary yellow, for users to express their sense of individuality.
Lenovo S850: Delightfully Fun and Fashion Forward
Designed for the fashion-conscious consumer, the beautifully-crafted Lenovo S850 features a classy all-glass exterior that encases smooth and responsive quad-core processor.The S850’s brilliant 13MP rear & 5MP front cameras capture crisp and sharp photos effortlessly. The 5MP wide-angle front camera takes awesome selfies and project better images in voice chats.
Thin and light at 140 g, the Lenovo S850 features a five-inch screen for users to enjoy multimedia content in HD. A dual SIM smartphone, users can use different two numbers to take advantage of two data plans simultaneously.
Lenovo S850 also supports Lenovo’s range of DOit apps, allowing users to share content with friends rapidly without network charges or Wi-Fi connection, improve speed and protect their device against
viruses, spam and malware, back up and restore contacts, SMS messages and call logs, and use multiple shooting modes to when snapping photos.
Pricing and Availability
The Lenovo S850, which costs Php13,999 is available through authorized dealers of Open Communications, Lenovo Philippines’ exclusive smartphone distributor while the Lenovo A8-50, which costs Php10,499 is available through Lenovo’s authorized resellers.
Lenovo partners with global fashion brand Forever 21
As part of its continuous consumer brand-building effort, Lenovo has partnered with global fashion brand, Forever 21 for the launch of the S850 smartphone and A8-50 tablet. The decision is in tandem with Lenovo’s strategy of attacking today’s young consumer market by banking on the fashion brand’s reputation as an authority on fashion and the go-to retailer for the latest trends and must-have styles.
“We have seen that mobile phones are increasingly becoming accessories and extensions of one’s personality, so the association with fashion is inevitable. We at Forever 21 are happy to support Lenovo in the launch of their more fashion-oriented offerings,” said Dixie C. Li, VP-Operations, Forever 21 Philippines.
As a global fashion brand that appeals to today’s Millennial generation, Forever 21 reinforces Lenovo’s “For Those Who Do” campaign and communicates Lenovo’s position as a youth-centric brand.
Freebies and Discount Promos from Lenovo
To celebrate the release of the latest stylish gadget offers, Lenovo is offering two promos that are sure to delight fashionistas and fashionistos alike.
For every purchase of the Lenovo S850 or A8-50, consumers will get a Php250 Forever 21 discount voucher for a minimum purchase of Php2,500 worth of regular priced items. The offer is valid from July 21-August 15, 2014 at all Forever 21 Metro Manila branches.
Two lucky consumers can also get the chance to win Php5,000 pesos worth of gift certificates for a shopping spree at Forever 21 by simply uploading a mirror selfie of themselves with their brand new S850. The complete details of this contest can be found on Lenovo Mobile Philippines Facebook.
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