Appliance giant mabe launches in the Philippines

With 100 million Filipinos in the world today, we are seeing a growing demand for homes, and with this comes the need to outfit these homes with appliances that will both ease the burden of housework for everyone and be reliable enough to last for years. Enter mabe, which, through its partnership with GE Appliances has been selling products to the Philippine market for years.

But the company, which enjoys a top-notch reputation and position in the American market and has since focused on expanding to Middle East, Europe and now Asia, officially launched its own line of appliances here in the Philippines on September 8, 2014. And that means a number of things for homeowners and partner retailers alike. The first is that, while the refrigerators, washing machines, dryers, air conditioners, and other appliances sold by mabe will have the same high quality and top-of-the-line features as their GE-labeled counterparts at a competitive price.

mabe boasts innovative designs and intuitive technology developed by their development center which is one of the largest and advanced in the world, and they believe this is the perfect time to launch their appliances in the Philippine market.

“We are confident more than ever,” says Jane Lo, General Manager of mabe International – Asia.  “The economy is upbeat and the growth is projected to continue for many years to come.  More homes are being built, and a better quality of living is being sought by the market.”

According to Jane, mabe aims to improve the everyday life of as many Filipino household as possible. “We are aligned with CYA Industries, our local partner, on our go to market strategy. CYA mission is to deliver the world’s best brands and products that provide comfort in everyday home living, keeping abreast of technologies that make them affordable and sustainable to as many Filipinos as possible.”

MORE ON mabe

mabe started in Mexico in 1946 by business partners Egon Mabardi and Francisco Berrondo; the first two letters of each of their family names was taken to form the company name. Initially, the company manufactured kitchen furniture, gas stoves, ovens, and embeddable grills, but in the 1960s, they began to make refrigerators as well, and they expanded their operations to Central America and the Caribbean.

mabe became known for their pioneering use of plastic interiors in their refrigerators, and their successes brought them to the attention of international appliance company General Electric. They entered into a partnership with GE in 1987 and, by doing so, gained a truly international reach. The company has since entered into various commercial partnerships, becoming a market leader across the Americas, and they hope to bring this success into Asia, Middle East and Europe now as well.

At present, mabe manufactures 13 brands in 15 plants distributed from Canada to Argentina and its products are sold in over 75 countries all around the world. They have over 20,000 employees all engaged in producing, distributing, and marketing over 9 million appliances every year.


For years, GE has been bringing appliances made by mabe into the Philippines, and now mabe will be launching products under its own banner locally.

They will have a full line of energy efficient side by side refrigerators with invertor technology, capacity going from 22 cuft (600L) and above. For consumers who prefer a more conventional top mount refrigerator, mabe has the innovative 19cuft refrigerator with smart station. The company is also looking to introduce different laundry options to meet different consumer wash habits, including the unique laundry center, top load washer  with infusor technology and its matching dryer as well as the twin tub for the mass market. To round this up, there will be complementary products such as freezers, microwaves and water dispenser available for the market.

For more product information, please check out the company website at


About mabe

mabe started in 1946 in Mexico, mabe has since expanded its reach globally, manufacturing 13 brands in 15 plants and distributed products in 75 countries internationally. mabe products include refrigerators, freezers, cooking products, washers, dryers, air conditioners, microwaves, range hood and water dispenser. We are dedicated to bringing practical solutions for the well-being of every household around the world. For more information on mabe, visit


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